Lula Design | Now Boarding Digital

Hero image of the Lula website on desktop and a mockup of a card.

Lula is a fintech company that gives SMEs the tools, intelligence and funding to better manage their cash flow.

They’re making a real impact in the South African economy by empowering entrepreneurs to meet their financial commitments consistently and become sustainable, growing businesses.

The Challenge

A bank that isn’t a bank.

Lula (previously Lulalend) wanted to move away from a banking feel, and lead the fintech space with their new offerings.

Our challenge was to help Lula reinvent themselves with a bold, new brand and an exciting, easy-to-use and deeply human site. It needed to instil trust and intrigue and simplify Lula’s offering, while being easily scalable and editable going forward.

The Solution

Lula website landing page on desktop highlighting benefits of instant access to business funding

Re-inventing their identity

Lula was branching into new banking offerings, and needed a fresh identity. We designed a look & feel that reflects the energy and clean tech-feel of a modern FSP, with diagonal lines that revitalise the brand and represent the collaboration between Lula and their customers.

A visually exciting calculator

Lending is still a core part of Lula’s offering. So, we helped make the process of understanding, choosing and getting funds truly effortless with this visually exciting, easy-to-use calculator.

Scalable through bespoke components

With Lula’s desire to scale in business, we needed to ensure their site was scalable too, while always maintaining a seamless user experience. We designed a bespoke system of WordPress components to empower Lula to easily expand their site as their offering grow.