Digital Product Design Studio
Their mission is to bring vehicle buyers and sellers together using innovative technology. At the heart of it all is a powerful search tool that helps users find their dream car.
Seven years ago, Now Boarding transformed AutoTrader into a simple, intuitive marketplace that drove trust, engagement, and conversion. Over time, as AutoTrader introduced new tools to help users find the perfect car, the legacy infrastructure struggled to keep pace.
Our challenge was to refresh the platform, optimise the conversion journey, and build a highly scalable design system. We needed to support advanced features while ensuring the core experience of researching, comparing, and buying cars remained seamless.
We brought AutoTrader’s data to life by designing the foundation for AutoTrader Intelligence. While this framework paves the way for conversational search, we also used its capabilities to enrich listing pages.
By analysing rich consumer and vehicle data, the platform can now highlight the unique attributes of each vehicle, creating a more intuitive and personalised journey for the buyer.
To make the platform even more intuitive, we expanded the filtering system to reflect the reality of the South African market.
By adding the ability to search by monthly finance payments alongside the traditional full price, we helped users quickly surface vehicles they can truly afford. This straightforward design shift speeds up the discovery process for buyers and drives far more valuable leads to dealers.
We revamped the vehicle listing page to give buyers everything they need to make a confident decision.
By grouping critical specs, expanding galleries, and introducing dealer reviews, we built a highly scannable, trustworthy experience. To remove friction, we integrated finance toggles and ensured price and contact buttons remain persistently visible across all devices, making it effortless to connect with dealers.
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