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White Tailwing

Helping people find their perfect new car

Client
AutoTrader
Product
Online Marketplace
Platform
Website

AutoTrader is South Africa’s largest automotive marketplace for people to buy and sell cars.

Their mission is to bring vehicle buyers and sellers together using innovative technology. At the heart of it all is a powerful search tool that helps users find their dream car.

The Challenge

Improve engagement and conversion

Now Boarding was tasked with reviewing their current website, and helping to conceptualise and implement a product strategy that would improve trust, engagement and conversion. Our challenge was to modernise AutoTrader’s brand and rework the marketplace to offer a simple, intuitive platform for searching, comparing, researching and buying cars.

Services
Product Strategy
UX Design
UI Design
Design System
Brand Design
Interaction Design
The Solution

An optimised car search

An intuitive search is key to AutoTrader’s users. We solved this with smart dropdown features and an easy view of selected filters. This made it seamless to search by make, model and variant. We also added advanced filtering for more savvy buyers, and helpful filters and recommendations for newbies.

More ways to filter

During our research, we found that many people have an idea of the body type they want, even if they're unsure about the make and model. So, we enhanced AutoTrader’s filtering function to enable users to easily and intuitively sort by body type.

Simple vehicle comparison

Our innovative comparison tool streamlines the research process. Users can effortlessly compare multiple vehicles side-by-side, view critical specifications at a glance, and swap between different models with ease.

The Results

Before & After

Screens

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AutoTrader
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