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White Tailwing

Giving people total control of their insurance

InsureTech Platform
Web App

Everything.Insure empowers consumers with direct access to top-tier insurance, and all the tools to manage it.

Leading insurers’ products have never been available directly to the public. With Everything.Insure, users can now get and compare quotes from the best insurers and instantly buy online. The platform allows users to manage all their insurance products, from different insurers, in one place.

The Challenge

Give people absolute control of their entire insurance portfolio

Insurance is complex and fragmented. Our challenge was to make multiple policies from various providers, across categories from personal and business to professional indemnity and funeral, feel like part of the same platform.

We also needed to drastically improve the entire insurance experience by simplifying the quotes, cover, claims and policy management processes.

But that’s not all, the E.I. team also needed to be able to build their own flows going forward and scale the platform.

Product Strategy
UX Research
UX Design
UI Design
Design System
Brand Design
Interaction Design
User Testing
The Solution

Compare, customise and choose cover

We empowered end-users with full control over their policies by allowing them to choose, tailor and compare quotes from various insurers and personalise their benefits.

One platform for all policies

We designed a central platform that enables users to manage their entire insurance portfolio. This includes the ability to add, pause, or remove policies and items, obtain additional quotes, adjust excess or even switch to a different insurer for a better deal.

Claims made simple

When people claim, they’re not having a great day. So we designed a claims flow that prioritises the user's physical and emotional comfort.

We divided the claims flow into simple steps that can be completed in multiple sessions, users can skip and return to questions, and request emergency services. All while receiving guidance and support throughout the journey.

The Results

Dynamic platform design

The ultimate result was a flexible, scalable design system and framework. It keeps things simple for the user, while giving the team tools to create customised flows for anything from quotes, to claims, to underwriting.


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The team is professional, friendly and always delivers excellent quality that exceeds your expectations.”
Mishaya Chettiar
Executive Head
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