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White Tailwing

Fund managers' superpower software

Client
Fundamental
Product
Investment Management Software
Platform
Web App

Fundamental’s investment web app empowers fund managers to make quick, data driven decisions for their clients.

Through automation, Fundamental removes the need for manual statistical analyses, heavy calculations and time-intensive comparisons. Their mission is to give fund managers the tools to excel at their work and still have time for the ‘life’ part of work-life balance.

The Challenge

Help users navigate endless data

Our task was to turn Fundamental’s streams of data and complex functionality into a simple web app.

Fundamental's intelligent software was data heavy, busy and difficult for fund managers to use. Our challenge was to work out how display the data in a way that helps fund managers do their jobs in a quick, clear and intuitive way. And then, to ensure that it was as simple on mobile.

Services
UX Design
UI Design
The Solution

Managing multiple client portfolios

We created simple views with intuitive navigation and seamless switching. Users also now have the tools to group clients into larger database or see them individually.

A quick overview with customised views

We made it convenient and simple for users to customise and save quick views, giving them easy access to the info they need. Each view displays data in a clear and visually engaging way, and users can toggle between different views and easily switch between clients.

Graphs that paint a holistic picture

To empower fund managers to make fast, data-driven decisions, we designed dashboards that aggregate relevant information. This high-level view gives fund managers snapshots of their portfolio and performance.

The Results

Screens

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Fundamental
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