Digital Product Design Studio
Long-term contracts? Exorbitant data costs? Not any more. As a disruptor in South Africa's mobile industry, Melon Mobile lets connectivity flex as life does. Customers create their own plans, then change or cancel them whenever they like - no penalty, no hassle, and all from the app.
Melon Mobile was moving faster than its platform could keep up. With new products on the way, the rigid, linear structure of the site and app was holding South Africa's most flexible mobile network back.
The challenge for Melon 2.0’s UX, UI and product design project was to redesign the end-to-end customer journey as a modular, scalable system. It needed to be able to grow with Melon's ambitions, while reinforcing the brand promise of complete control and flexibility.
Melon already had a brand oozing with personality! But choosing a mobile network is a big decision, and people need to feel sure before they sign up.
The new website had to make that decision easy: the offering clear, the plans simple to compare, warmth and social proof to earn trust fast.
From selecting a mobile plan to checking device affordability, activating SIM cards, and managing data, we needed to make users feel comfortable and in control of their mobile ecosystem.
With a new typeface and playful iconography, we landed on a sleek UI that pairs Melon’s big personality with effortless usability.
Melon is all about doing mobile your way. Users need to feel they can grow their Melon-verse alongside their life, adding a device, an accessory or a family member's SIM, whenever they like.
The app gives them the familiarity of e-commerce at any time, while methodical flows guide affordability checks, delivery and SIM activation along the way.
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We honestly could not have done this without you.
